FAQs
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Iliffe Media’s self-serve platform includes a built-in ad builder, so you can easily create your own banner ad—either before starting a campaign or as part of the setup process. We support the standard MPU size: 300 x 250 pixels.
Your ads will appear across the site wherever you’ve chosen to target your audience.
Once you submit your ads, they’ll be live within two working days.
Our platform lets you pause underperforming ads and update your creatives instantly.
To activate your campaign, you’ll need to enter your credit card details first. Iliffe Media will then collect any outstanding balance at the end of each month.
You can log in to your account and pause any campaign whenever you want.
The total number of clicks a creative receives when shown on the site.
With CPC (Cost Per Click), advertisers pay the publisher each time someone clicks on their ad. It’s calculated by dividing the total advertising cost by the number of clicks.
CPM is how digital ads are usually priced—it stands for Cost Per Mille, which means cost per thousand impressions. So, if the CPM is £4, you pay £4 every time your ad is seen 1,000 times.
CTR (Click-Through Rate) shows how often people click on your ad compared to how many times it’s been seen. It’s calculated by dividing the total clicks by the total impressions, then multiplying by 100 to get a percentage.
Impressions are the number of times your ad is shown on a site. Each time someone sees your ad, that counts as one impression.
Shows the current status of your campaign (Open, Paused, or Closed) or your ad (Active or Inactive).
Total campaign cost, including fees, charges, and taxes.
Amount spent directly on ads, excluding fees and other costs.